Friday, May 17, 2019

Why to Work With a North Shore Real Estate Agent

If you’d like to sell in the North Shore real estate market this spring, it is best that you work with a real estate professional when doing so. Since I am a North Shore real estate agent, you don’t have to take my word for it! Here are some reasons that Inman News gives for sellers to definitely work with an agent when trying to sell:

1.  Reality vs. Knowledge. We have the internet at our fingertips, and therefore many homeowners in Glencoe, Winnetka, Highland Park, Deerfield, Northbrook, Lake Forest, Wilmette, Evanston, Glenview, Riverwoods, Bannockburn, and other North Shore communities might feel like they can research the home-selling process and know as much as an agent will. However, free instant valuation tools on the internet may not be accurate. What you think you know about your local market might not be accurate. Even if you find stats, they might be at least a month old. The market is constantly changing! Only an agent will know what houses like yours are selling for, how long they were on the market, who the interested buyers were, what features the buyers were interested in most, etc.

2.  Problem-Solving. Again, you can research how to deal with issues that arise during the home-selling process, but every situation is different, and no amount of research will help you make fast decisions that won’t make a buyer go running. If an inspection reveals the worst, or an appraisal comes in less than the contract sales price, it’ll feel like the end of the world to the seller, but agents face these issues regularly and will know how to handle them.

3.  Negotiations. Real estate professionals are full-time, professional negotiators. Overcoming objection is what we excel at! You may have a personal attachment to your home and take every criticism personally. We won’t. We will carefully gather the data and let you know if themes emerge as to why buyers walk away, or what buyers purchase instead. We will also know how to negotiate on your behalf, and whether you should counter an offer or reject a low offer. Buyers will be working with buyer’s agents, also professional negotiators. You’ll want a seller’s agent on your side!

4.  Marketing. Agents will get your North Shore home seen far more than you will alone! Signs in the front yard don’t cut it anymore. Most buyers find their home online. This means that you need professional photographs and description of your home, you need it listed in as many places as possible, you need it shared on social media, and you need an agent who has mad connections. All of this combined will ensure that your home is seen by as many potential buyers as possible!

Read more about what an agent can do for you as a North Shore home sellers in this Inman News article. If you’ve got questions, or you’re ready to begin the home-selling process in the North Shore real estate market, give me a call! As an experienced North Shore real estate agent, I am here to help in every way that I can!

Janie Bress
Your North Shore Real Estate Expert

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