Wednesday, April 29, 2020

How To Sell Your North Shore Home Virtually

North Shore Virtual Home-Selling Tips
If you need or want to sell your North Shore home this spring, as your North Shore real estate agent, I can help! Real estate isn’t exactly business as usual yet, but homes are still getting bought and sold, thanks to the plethora of technology available in today’s world. If you’d like to sell, there are plenty of ways to make that happen. I am here to fill you in what you can do to prepare!

1.  Prepare your home for a sale. This step is mostly the same as it always has been. You still want your home to be as clean, organized and clutter-free as possible. Spend time going through each room and removing as much clutter as possible. Take belongings you no longer use to drop-off donation sites. Organize everything, from inside closets and cabinets to every corner of your basement. Scrub your entire house until it is spotless, inside and out. Trim bushes and trees, mow and water lawn.

2.  Stage your home to sell. You want your North Shore home to impress buyers from photos and virtual tours, so staging to sell is key. Since most sellers won’t be using a professional stager right now, you and I can discuss in a phone call or video chat the steps you can take to stage on your own. For example, you can set your kitchen table with matching dishware and a vase of spring flowers. Remove all clutter from kitchen counters except a bowl of bright, fresh fruit. Remove all personal photos, artwork, etc. and hang neutral scenery art. Hang crisp, white towels in bathrooms.

3.  Have an online marketing strategy in place. This is what I will do for you, but we can discuss over the phone or a video chat session! I will ensure high-quality photos, a detailed and accurate listing description, detailed neighborhood information and a virtual tour of the home. If a buyer still wants to see the home in person, we can discuss what steps you’d like to take next.

4.  Ensure a safe environment. Safety for everyone involved is my top concern right now, so if you decide that you are comfortable allowing an interested buyer to view your home in person, all guests must wash their hands or use alcohol-based sanitizer before entering the home, they must leave shoes at the door or cover with booties, they must wear a mask, and they must follow CDC guidelines on social distancing. You can also choose to just allow your agent in for a live video chat with the buyer, or we can talk about other virtual-only options.

It’s possible that once the stay-at-home order is lifted, home sellers in Glencoe, Winnetka, Highland Park, Deerfield, Northbrook, Lake Forest, Wilmette, Evanston, Glenview, Riverwoods, Bannockburn, or other North Shore communities will come out in droves. Beat the competition, because mortgage rates are still low and buyers are still out! As your North Shore real estate agent, I am here to help. Give me a call and let’s discuss your home-selling options this spring.

Janie Bress
Your North Shore Real Estate Expert

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