Wednesday, September 21, 2016

Why You Need a Real Estate Agent to Sell Your Winnetka, Glencoe, Northbrook IL Home

Selling your North Shore home may seem like an easy task— you simply choose a listing price, place a For Sale sign in the yard and sit back and wait for the offers to come in. Not exactly! There is so much more involved in a home sale, from preparation to choosing an offer, and if you want to set yourself up for success, working with a real estate agent is key!

But why should you work with an agent as opposed to going the For Sale by Owner route? Below are three reasons why a listing agent makes the most sense for today's North Shore sellers:

Agents help you price your home
As I shared in a previous blog post, understanding your home value is an important step in pricing your home. Your agent will help you to price your home competitively according to both the market and comparable properties in the area, providing an objective opinion not tied to your feelings about the home. After all, letting your emotions steer the ship of pricing can tempt you to aim too high and risk your home sitting on the market.

Agents recommend improvements
Before you list your home in Winnetka, Glencoe, Northbrook, Deerfield, Highland Park and the surrounding areas, you may need to make some improvements or repairs to better attract buyers. However, as the homeowner, it can be more difficult to spot these or even decide if they are worth the investment. Your agent will assist in identifying necessary improvements and suggesting staging techniques to allow you a quicker sale and perhaps a higher price.

Agents take better photos
With a FSBO listing, homeowners often snap photos on their cell phones. However, with the majority of buyers today looking for properties online, it's essential that listing photos wow them or they may lose interest right away. Agents will know how to take photos of your home's best features and could even use a professional photographer to capture buyer interest.

Agents advertise 
Whether that be by including your listing in the MLS (Multiple Listing Service) where buyers and agents can view your property or holding open houses, agents will advertise your property through many outlets.

Ready to list your North Shore home this year? Give me a call today!

Janie Bress
Your North Shore Real Estate Expert

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