Wednesday, October 31, 2018

How to Sell Your North Shore Home During the Holidays

When the busy spring and summer months are over, many North Shore homeowners are left wondering if they can still sell their properties before the end of the year. While it may seem like the market slows down, the short answer is yes! Buyers today are constantly searching for properties on their smartphones, computers, and even have email alerts set up when a new North Shore property becomes available that meets their criteria.

Selling your Glencoe, Winnetka, Highland Park, Northbrook, or Deerfield home during the holiday season is still a great idea and as your local real estate expert, I'm sharing a few ways below to achieve that successful sale!

Keep holiday decor simple
Don't be tempted to install an inflatable snowman on your front lawn! It's best to keep holiday decor simple—staying away from large yard ornaments—outside in order to avoid distracting buyers from the property itself.

Highlight holiday features
Does your home have a great picture window? A cozy fireplace? An inviting dining room? These are all great features to play up during this time of year. Allow buyers to envision themselves entertaining in your home by staging it for the season. Position your Christmas tree in front of the window, light a fire when buyers arrive for a showing, and set the table to let buyers imagine hosting friends and family.

Groom online appeal
The first place buyers will look for homes this time of year is online. Be sure that your listing photos are clear and present your home in its best possible light. When you work with me, you can rest assured your property will have a great online presence and pique buyer interest from the very beginning!

Enhance curb appeal
Your home's exterior is often what will get buyers to the front door, so make sure it feels inviting! Clean your gutters, clear all pathways of debris, touch up the paint, tidy up your yard, and consider adding a wreath to the front door.

Get move-in ready
Since the holiday season can already be stressful, you don't want to make moving into your home another cause for buyer concern. Now is the time to fix any issues that you know exist in your property, especially HVAC as it is imperative that this system be in working order during the colder months! Buyer will be more willing to move into your home if they know they won't run into any problems after closing!

Ready to move into a new North Shore home before the new year? Give me a call today to get started on listing your current property and finding your next dream home!

Janie Bress
Your North Shore Real Estate Expert

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